All Projects

Quality management through process-compliant CRM training

The user in front of the screen is the most important actor of IT processes. With the user at the center of the process, acceptance of the processes, a high degree of utilization and effective benefits are achieved.


A large UK telecommunications provider in need of sales-focused IT training.


The task was to provide a dedicated training concept for the CRM sales solution, with which the sales partners as end users would be able to work in a process-compliant and optimal manner.


The sales partners should quickly learn the process-compliant execution and develop an acceptance of using the CRM tool to plan and document sales activities.


The ultimate success of such a CRM IT project and its acceptance is produced, among other things, through the sales-oriented seminar process and through outstandingly motivating seminar leaders. The seminars are planned and implemented both as presentations and as webinars.